Search Engine Optimization (SEO)
Generally speaking, SEO or Search Engine Optimization to be more specific is the activity of optimizing Web pages or the whole site in order to make them more search engine-friendly, thus getting higher positions in search results.
SEO is also referred to as SEO content writing, as most of the techniques that are used to promote sites in search engines deal with text.
Search Engine Optimization (SEO) is technical part of Web marketing, as SEO does help in promotion of your sites and at the same time it requires some technical knowledge - i.e. familiarity with HTML and other related technical terms.
Although SEO helps to increase the visitors, which often referred to as traffic to your site, SEO can not be classified as advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO is to get top ranking as your site is relevant to a particular search term, not because you pay for it. In other words, top position in search results for your site are the results of SEO techniques such as useful contents, relevancy of the page to that particular search keyword used in the site etc. And these can not be achieved without satisfying the search engine's highly technical search algorithms. In short, organic search results which rely on the site's reliability and relevancy are considered "more relevant" rather than paid listing, which is listed because you paid for it.
SEO is not an off-the-shelf package, which can be purchased and used for any website. The process involves making the site "technically acceptable" to the search engines, so that it can rank the site in top positions in search results.
Now, how you make a site "technically acceptable" to the search engines? The process is not as simple as the word itself. The process requires a lot of parameters to be set right, before submitting to the search engines. And that is not all, even once you attain a good position, say top 10, 20 or 30, it does not mean that it will remain there forever. Like you, your competition is doing all possible efforts to make their product or service to the top 10, 20 or 30 positions. Hence, achieving and maintaining it is imperative for a successful Search Engine Optimization or Search Engine Marketing campaign. Means, you need the services of a Search Engine Optimization Professional to re-submit and maintain the position.
Still not sure? Give us a chance to explain it to you and we are sure you will be convinced of the importance of SEO (Search Engine Optimization) for your business. Ours is a Professional Search Engine Optimization company in Ahmedabad, India. Please fill in the enquiry form and we shall be at your service in no time.